[AD] So much of our lives are no spent online which means where possible it is in a businesses interests to have some presence online including their own website and social media channels such as Twitter, Facebook, and Instagram.
Even though your business may be online you need your potential customers to find you. If potential customers don’t know you are online it will be extremely different for you to sell your products and services. This is where a digital marketing strategy is essential and this strategy will differ from a traditional non-digital strategy.
Here are three things to consider:
Google is a search engine. It is estimated 1.17 people search the internet and 85% of these people use Google as their search engine. Google allows you to look for things on the internet. For example, if you want to know about the afternoon tea at Dunsley Hall in Staffordshire then you could search for ‘Dunsley Hall Afternoon Tea’. Google would provide the following results for you:
As you can see my review of their afternoon tea is listed on the first page. This is one of my popular posts and has been year on year since it was first published 2 1/2 years ago. Afternoon Tea at Dunsley Hall id a very specific search term and by using the words Dunsley Hall and afternoon Tea in my post it appears in search on the first page.
When you have made a search on Google how often have you scrolled past the first page to find what you are looking for? My guess is not very often. For a business to take full advantage of Google’s search engine it is essential to appear on the first page. This isn’t easy especially if your product or service is not unique.
Google shows the popular pages first and it is nit easy appearing on the first page of Google. My other afternoon tea reviews such as Fortum And Mason certainly don’t appear on the first page. This is because the review on my website for Fortum And Mason has so much competition.
To improve your chances of appearing on the first page of Google searches it is possible to pay for adverts. When you are looking to place ads on Google it is often useful to use the services of companies who specialise providing Google Adwords help. They will be able to advise exactly how to maximise your advertising campaign to best effect whilst you stay within your budget.
Improve Google My Business listing and customer reviews
Your online reputation as a small business owner could be the deciding factor when potential customers are searching for products or services. By using Google My Business, you have a level of control when it comes to managing how people perceive your business by optimising the details of your business online.
Customer reviews aren’t anything new, but you would be surprised as to how often this is overlooked. Customers are able to leave reviews for your business online for potential customers to see. 30% of people are influenced by online reviews about local businesses and a business should consider customer review, both positive and negative, as a top priority when completing their digital marketing strategy.
Collaborate With Bloggers
As a blogger, I am often approached to help promote other businesses products and services especially reviewing afternoon tea, restaurants and bars. It is a lovely night out for me and I am able to share my experiences on my blog and social media. This is definitely an area of digital marketing that is growing, and perhaps your business should consider it too as influencers can be much better placed to get your products and services in front of potential clients.
There is so much more to developing a digital strategy for your business such as writing interesting content that answers a problem a potential customer could have, ensuring your article has been optimised for SEO and these tips should help your small business if you use the above digital strategies effectively.